English 
Views: 0 Author: Xiaoyu Publish Time: 2025-09-25 Origin: Site
On September 23, 2025, Polish Prime Minister Tusk announced the reopening of all border crossings with Belarus starting September 25, ending an 11-day closure that paralyzed the core logistics artery connecting China and Europe. For China's wheelchair exporters, this development is more than just a logistics relief—it signals pivotal shifts in the European market landscape. Combined with Europe's booming demand for mobility aids and tightening regulatory norms, three trends are set to define the industry's trajectory.
For those European buyers who purchase wheelchairs in China, you need to pay attention to the following trends:
For buyers, this means partnering with suppliers who can provide real-time cargo tracking and contingency delivery plans. The recent border closure laid bare the vulnerability of over-reliance on single supply routes. As the gateway for 85%-90% of China-Europe Railway Express services, Poland's Malaszewicze hub is the lifeline for Chinese shipments to 220+ European cities. The 130+ stranded freight trains in Brest (Belarus) during the closure disrupted delivery timelines for medical equipment, including wheelchairs that require timely distribution to care facilities and end-users.
This disruption is driving European medical buyers to prioritize suppliers with multi-route logistics networks over mere price advantages. In the face of the unstable and changing international situation, forward-thinking Chinese exporters are already expanding beyond CER's main line. Brother Medical provides following solutions to customers from all over the world:
Multiple logistics channels: Brother Medical commits to developing multiple logistics supply channels to provide customers with stable and rapid logistics services. Brother Medical offers various shipping methods, including sea freight, rail transportation, and air freight. Long-term cooperation agreements with several professional international logistics companies ensure a stable logistics supply.
Establishing overseas warehouses: Brother Medical plans to build storage warehouses globally to ensure adequate inventory. To provide shorter lead time and delivery cycles for European medical institutions and better services and support for large orders.
Europe's wheelchair market is already on a steep growth trajectory, projected to expand from $19.03 billion in 2025 to $25.85 billion by 2030 at a 10% CAGR. Two demographic drivers are amplifying this demand, with the border reopening accelerating market access:
Aging populations: Europe's rising life expectancy creates more seniors needing mobility support.
Inclusive infrastructure mandates: EU regulations requiring public spaces and transportation to be accessible are boosting institutional purchases from hospitals and care facilities.
Notably, customization emerges as a necessary demand rather than a premium choice. European buyers are paying particular attention to
- Wheel width customization for narrow historical buildings and modern transit
- Mountain TT tire options for outdoor accessibility in rural areas
- Color and cushion material personalization for long-term care users
Brother Medical has 25 years of professional experience. With our professional factory system and flexible production mode, it is capable of providing customers with free and flexible customized services.
The border reopening coincides with stricter EU regulatory requirements that raise the bar for market access. The 2025 CE certification updates—including dynamic standard reviews and mandatory digital labeling.
Key compliance imperatives for accessing the European market include:
- Rapid certification updates: Wheelchairs, classified as Class I/II medical devices, now face 3-month buffers (down from 1 year) to align with revised EU standards.
- Digital traceability: Embedding EUDAMED-linked QR codes on wheelchair frames to track production batches and maintenance records.
- TCF partner verification: Working only with EN-ISO/IEC 17065:2025-accredited testing bodies to avoid certificate revocation.
- Non-compliance risks: Detained shipments, fines up to 4% of annual revenue, and permanent market bans. Exporters who update CE credentials are gaining preferential European market access.
Despite logistics and regulatory challenges, Brother Medical retain three unbeatable advantages:
1. Lower costs: 20-30% lower pricing than other manufacturers without sacrificing quality.
2. Scalable customization: Ability to fulfill both bulk orders and personalized requests.
3. End-to-end support: Stable logistics system and complete supply chain management, providing reliable and consistent professional services in the changing international environment.
Ready to stabilize your 2025 wheelchair supply? Request our MDR/CE compliance pack (DoC, UDI labels, EN 12183/12184 test reports, ISO 13485) and a route plan tailored to your lanes (rail/sea/air ETAs, EU‑side safety stock). Click here to contact us.
2025/09/25
