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Author: Site Editor Publish Time: 2025-11-03 Origin: Site
We helped an emerging Asian wheelchair brand unlock 57% profit growth through design changes (BME4611 → BME4611D) — and we can do the same for you.
Challenge: With limited growth potential in the wheelchair sales market, 'H' (specific name not disclosed, hence replaced by 'H'), an emerging Asian wheelchair brand, aims to reduce procurement costs and retail prices to expand its market share.
Solution: Adopt [Cutting Unnecessary Costs] + [Highlight Brand Features] to maximize overall efficiency.
Results: After implementing [Cutting Unnecessary Costs] + [Highlight Brand Features]:
✅Procurement cost reduced by [20%]
✅Profit margin increased by [57%]
✅New user ratio (compared to previous period) rose by 5.3%
As an emerging wheelchair brand in Southeast Asia, H offers quality rehabilitation equipment, including wheelchairs, at a lower price. With high brand awareness and a large local market share, H achieved sustained growth through its core strategy of 'small profits but high sales'. The brand aims to expand its market share further and acquire more users.
However, since the global decline in consumption levels, H's wheelchair prices no longer have a significant advantage in the market. The sales of wheelchairs at the original price have grown slowly, and the market needs a certain price impact to stimulate consumers' purchasing desire.
In response to the current business demands, while achieving sustained growth in wheelchair sales, H also hopes to reach a wider range of consumer groups through differentiated customized wheelchairs, enhance brand recognition, and further achieve both traffic and sales growth. Therefore, H collaborated with Brother Medical to explore the best way for customized wheelchair solutions and ultimately achieved a surprising conversion effect. Now let's take a closer look together!
The global economic shock has made consumers more sensitive to wheelchair prices. Relying solely on the effects of large-scale purchases of standard models is not ideal for H.
Brother Medical, drawing on years of industry experience and conducting research on the wheelchair market, has proposed a flexible customization solution for wheelchairs:
Based on the standard model BME4611, several design adjustments can significantly reduce packing volume. For instance, by adding a folding backrest and changing the fixed leg design to detachable legs, the overall folded size becomes much smaller. As a result, the loading capacity per high container increases from 378 units to 500 units. Our BME4611D model was developed through exactly these improvements, achieving higher shipping efficiency and lower logistics costs for bulk buyers. 4611D is the most freight-saving model.
Not every wheelchair requires detachable footrests, reclining backs, or advanced brakes. By eliminating unnecessary extras:
• Standard hand brakes meet most user needs.
• To control the budget according to your specific situation, you can learn about the customization of each component of the wheelchair in another article.
In the past, H purchased large quantities of the common standard wheelchair models on the market. By adopting the strategy of low prices and high sales volume, it quickly gained a foothold in the market. However, the wheelchair models were relatively monotonous, and the actual sales failed to precisely match the users' needs and lacked flexibility. Additionally, the high similarity between existing products and competitors' offerings failed to highlight the brand's unique advantages or create brand premium value. Therefore, the profit margin of the traditional low-price-high-volume strategy was relatively limited, and the sales volume was thus fixed.
An overall 20% reduction in cost per unit, without affecting performance or certification standards. The client increased order volume by 35% the following quarter due to improved competitiveness.
' Brother Medical's customized wheelchair solution has been extremely impressive. Not only has the sales volume significantly increased, but the procurement cost has also decreased noticeably. In the future, we hope to leverage this feature to expand into a larger Asian market.'
— Representative of H
H's case is a worthy reference for brands looking to break through existing marketing results and achieve potential user growth. By leveraging Brother Medical's mature wheelchair customization services, brands gain more opportunities to flexibly adapt to the market. The customization service also reduces procurement costs for purchasing staff, helps the marketing team reach a wider market in a differentiated manner, builds a strong brand image, and effectively drives profit margin growth.
